What is the Role of Video Analytics in Surveillance?


There is a growing demand for video analytics or video content analysis in today’s world. On-board camera innovations have introduced new range of features and functionalities that deliver value. These functionalities have become quite relevant across different vertical markets and customer applications beyond the traditional video surveillance.

Video analytics has now come into mainstream use. Initially, it was reserved for high-security specifications only. But today, its use is not only limited to gathering security-related, loss prevention information but it also provides valuable data that can be easily passed to end-user customers. The data is passed in detailed reports that deliver business intelligence information which helps in improving operational efficiencies. It also helps in delivering insights into customer demographics that assist in improving the profitability of businesses.

What is in the core of this innovation? The answer is- great image processing power in the camera which leads to more targeted and deployable analytics. In advanced video analytics, summary of what the analytics scrutinize (size, speed, object, license plate number and trajectory) is recorded. All kinds of information can be generated with these advanced types of video analytics. This information is known as metadata and is meant for future use. For remote locations that have limited bandwidth, camera-based, edge analytics is used. This provides effective solutions without the use of additional servers.

Analytics can be applied across a larger customer base with the camera’s increased processing power and memory. Today, it has become easy for providers to offer security cameras that are not only capable of providing traditional video surveillance and security but are also an effective way of extracting additional data insights related to marketing, merchandising and inventory control.
 
There are several benefits of video analytics. The video surveillance industry is growing and new security technologies are being introduced to monitor and secure private or public areas with ease. Also known as video surveillance, video analytics software is used for analysis of video feeds and for alerting security personnel when the need arises. Here are some of the benefits you can enjoy through video surveillance:

1. You will get in-depth analysis whether it is being used in railway CCTV projects or any other purpose. This software can analyze video feeds deeply which is otherwise impossible for the naked human eye. The software not only looks at the entire image but also breaks the image down pixel by pixel. This makes it easy to pick even the smallest changes in the image.

2. Automated, real-time video monitoring becomes easy. The software is always working, unlike the security personnel which means, effective security.

3. The expenses incurred on hiring a security personnel is eliminated if you are making use of video analytics.

4. It makes object recognition and motion detection easier. You can set motion detection feature to various levels of sensitivity. In case of object recognition, it can be programmed for distinguishing certain objects from each other.

5. Even installation of this software is quite easy.

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